The Law and Economics of Sponsoring Contracts Regarding High-Risk Sports

Athletes engaging in high-risk sports like free solo climbing, ice climbing or wingsuit flying are often sponsored by firms to market their products.

This project, organised by Professor Horst Eidenmuller, studies the legal, economic and psychological issues associated with such sponsoring arrangements. More specifically, it seeks to understand how athletes' attitude towards risk is influenced by the sponsorship and which (legal) responsibilities sponsors have in that regard. The project is empirical in nature as Professor Eidenmuller is analysing sponsoring contracts and conducting a set of interviews with athletes and sponsors on the issues raised.